The Lamborghini Color experience video

In this video we explore The Psychology Of Car Color by Lamborghini. Lamborghini, ever the pioneer in creating the ultimate sportscar experience, has been delving into the psychological realm to uncover what makes a buyer choose a certain color, and what that choice indicates about that person. The Italian company has enlisted the help of 4 different international “color experts” in a YouTube video that provides an entertaining and somewhat in-depth look at the psychology of color. Taking a look at 3 colors that are among the rainbow of colors available for its best-selling vehicle, the Urus SUV, namely Grigio Keres (grey), Verde Mantis (green) and Arancio Borealis (orange), the company conducted a social experiment by enlisting the help of a focus group consisting of 2 Lamborghini employees, 2 fans, a customer and a dealer. They were each asked to verbalize their impressions of each of these 3 colors, and the results were quite interesting to say the least. The expressions were then shared with the experts who expanded on and interpreted the comments of the focus group. With a color choice in a vehicle, it seems that we are expressing more than just preference for a certain hue over another - indeed much more. 

To get more insights on these three main color branches, please check out the color videos "Arancio": , "Verde": and "Grigio": But if your choice of color is something else - check them all out in the main color selection video: